منابع مشابه
A Role Congruity Account
To the extent that the sexes typically occupy different social roles, these roles frame individual opportunities in ways that foster differences in motivations and different methods of fulfilling those motivations. From the role congruity perspective, the motivation to achieve role congruity—to align behavior with the demands of roles—is an important force. Our role congruity account of sex dif...
متن کاملRole Clarity , Need for Clarity , Satisfaction , Tension , and Withdrawal 1
In a mailed-questionnaire study of 156 staff registered nurses, perceived role clarity was related negatively to voluntary turnover, propensity to leave, and job tension, and positively to work satisfaction. The correlations of role clarity with voluntary turnover, propensity to leave, and work satisfaction were nonsignificant for nurses classified as low on a need-for-clarity index; the correl...
متن کاملSelf-Congruity and Wine Tourism Behaviour
Self-congruity theory proposes that part of consumer behaviour is determined by an individual’s comparison of the image of themselves to the image of a product/brand, or to the stereotype of a typical user of the brand (Sirgy, 1986). Self-congruity models have been used in a variety of product branding applications; however, limited research has been conducted within the service industries. Ser...
متن کاملPerformance Measure Congruity and the Balanced Scorecard
This paper studies the incentive effects of a balanced scorecard within a multitask agency framework under both formal and relational contracts. First, the main characteristics of the balanced scorecard are analyzed with respect to performance measure congruity. It is shown that under complete verifiability, a properly designed balanced scorecard is capable of perfectly aligning the interests o...
متن کاملSelf-Brand Congruity and Brand Communication
Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers’ ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychologi...
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ژورنال
عنوان ژورنال: Pro Ecclesia: A Journal of Catholic and Evangelical Theology
سال: 2019
ISSN: 1063-8512,2631-8334
DOI: 10.1177/1063851219842401